# What's new Source: https://help-display-sdk.equativ.com/whatsnew.html --- ## Version 8.6.0 February, 26th 2026 ### Open Measurement 1.6.1 The SDK is now compliant with the _Open Measurement SDK 1.6.1_ and is certified by the _IAB_. The _Open Measurement SDK_ is an _IAB_ library designed to facilitate third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple ad verification service providers. You can find more info about it here: [https://iabtechlab.com/standards/open-measurement-sdk](https://iabtechlab.com/standards/open-measurement-sdk) --- ## Version 8.5.0 May, 12th 2025 ### Creative feedback & Ad transparency button It is now possible to disable the _Creative Feedback / Ad Transparency_ button completely if your app is already displaying a button in order to achieve this requirement. More information in the [Privacy Laws compliancy page](https://help-display-sdk.equativ.com/privacy.html#disabling-the-creative-feedback-button). ### Ad Transparency information The Ad Transparency information are now available to the app (if applicable), in the `SASAdInfo` instance provided when the ad is successfully loaded. ### Extra parameters Custom ad templates can now send _extra parameters_ that will be available in the `SASAdInfo` instance provided when the ad is successfully loaded. --- ## Version 8.4.0 January, 2nd 2025 ### In-app bidding (as bidder) The in-app bidding as bidder feature allows you to create a real-time competition between direct sales, Equativ RTB+ and third party ad networks just like header bidding does in a web environment. You can get more information about this feature [in the dedicated section of this documentation](https://help-display-sdk.equativ.com/inappbidding.html.md). ### Digital Service Act (DSA) support The SDK is capable to display creative informations (advertiser name, sponsor, targeting information, …) as required by the _Digital Service Act_ in Europe. If your app is distributed in Europe, you must integrate this version of the SDK as soon as possible. Note that you must configure the DSA integration using the new `SASDigitalServiceActConfig` class. Please check [Android's getting started](https://help-display-sdk.equativ.com/android/gettingstarted.html#digital-service-act-dsa-integration) and [iOS' getting started](https://help-display-sdk.equativ.com/ios/gettingstarted.html#digital-service-act-dsa-integration)) articles for more information about how to set up your __DSA__ configuration. --- ## Version 8.3.0 November 13th, 2024 ### Native ad The SDK is now compatible with the __native ad__ format. The native ad format rendering of the __Equativ Display SDK__ is fully new compared to the __SDK 7.x__. You can find more information in the dedicated articles: - [Integrate native ad on Android](https://help-display-sdk.equativ.com/android/integration/native-ad.html.md) / [Migration guide](https://help-display-sdk.equativ.com/android/migration.html.md) - [Integrate native ad on iOS](https://help-display-sdk.equativ.com/ios/integration/native-ad.html.md) / [Migration guide](https://help-display-sdk.equativ.com/ios/migration.html.md) ### Native ad in banner The SASBannerView have been enhance and is now able to render native ad in it. You will find more information about it in the dedicated articles: - [Native ad in banner on Android](https://help-display-sdk.equativ.com/android/integration/banner.html#native-ad-in-banner). - [Native ad in banner on iOS](https://help-display-sdk.equativ.com/ios/integration/banner.html#native-ad-in-banner). ### Android 15 (API 35) and edge-to-edge Android Display SDK is now compatible with Android 15 (API 35) and edge-to-edge is now automatically handle. --- ## Version 8.2.0 August 13th, 2024 ### Added support for mediation as Primary SDK The SDK can now be integrated in a mediation waterfall as the _primary SDK_. This release also comes with _open-source adapters_ for: - _Google Mobile Ads_ / _AdMob_ - _Ogury_ You can also integrate new ad networks by developing _custom mediation adapters_. You can find more information on how to add mediation in your app in the [mediation as primary SDK page](https://help-display-sdk.equativ.com/mediation/primarysdk.html.md) of this documentation. --- ## Version 8.1.0 June 7th, 2024 ### Banner Parallax HTML and Parallax Video Our __banner__ format is enhanced with the implementation of our __Parallax__ ad format. Moreover, the parallax format is __compatible with video ad format__, exclusively on the __Display SDK 8__. You will found more information in the dedicated parallax integration pages: - [Parallax on __Android__](https://help-display-sdk.equativ.com/android/integration/banner.html#parallax) - [Parallax on __iOS__](https://help-display-sdk.equativ.com/ios/integration/banner.html#parallax) ### Customer feedbacks A new __Customer Feedback button__ is now present on all ad formats. This button provides an easy and explicit way to report any inappropriate or age-inappropriate ads served by __Equativ__. ### Video Header Ad Creation of a new video ad format. This new __Video Header Ad__ ad format is a specific way to implement your __SASBannerView__. You will find more information about this new format in the [dedicated article](https://help-display-sdk.equativ.com/creatives/video-header-ad.html.md), and in the dedicated integration samples on GitHub, for both [Android](https://github.com/smartadserver/equativ-display-sdk-video-header-ad-sample-android) and [iOS](https://github.com/smartadserver/equativ-display-sdk-video-header-ad-sample-ios). ### Mediation as secondary SDK Alongside this _Display SDK 8.1_ release, we created mediation adapter to use the _Equativ Display SDK 8.1+_ through _Google Mobile Ads_ and _AppLovin MAX_. You will find more information in the [dedicated page](https://help-display-sdk.equativ.com/mediation/secondarysdk.html.md). --- ## Version 8.0.0 January 26th, 2024 ### First release of the overhaul of our Display SDK For this first release, we main focused on the most used ad formats, which are __banners__ and __interstitials__. - [Getting started on __Android__](https://help-display-sdk.equativ.com/android/gettingstarted.html.md) - [Getting started on __iOS__](https://help-display-sdk.equativ.com/ios/gettingstarted.html.md) ### Migration guides Both __Android__ and __iOS__ _Equativ Display SDKs_ have been fully rewrited and redesigned. If you were already using the __Equativ Display SDK v7.x__, you will find more information about the changes in our migration guides: - [__Android__ migration guide](https://help-display-sdk.equativ.com/android/migration.html.md) - [__iOS__ migration guide](https://help-display-sdk.equativ.com/ios/migration.html.md).