Compatibility and support

Here you will find information about Equativ Display SDK features, compatibility and technology support.

Table of contents

1. Supported platforms
2. Features
3. Creative support
4. MRAID support
5. Open Measurement SDK support
6. Outstream video support
   1. Features
   2. Supported VAST 4.x macros

Supported platforms

Equativ Display SDK is supported on the following platforms.

Plaform	Version
iOS	iOS 13.0 or higher
Android	Android 6 (API level 23) or higher

Features

Here is the list of supported features.

Feature	Supported	Additional Information
Ad formats
Banner	Supported
Interstitial	Supported
Native Ad	Supported	Only banner creatives are supported in native ad format.
Rewarded Video	Not supported	We are not planning to integrate this feature in the Equativ Display SDK8.
MRAID
MRAID 2.0 support	Supported	Some MRAID 2.0 feature might not be supported, check the MRAID support section for more information
MRAID 3.0 support	Supported
Outstream Video
Direct native video (mp4, webm, …)	Supported	Supported formats per platform in the Creative Support section.
VAST & VPAID video support	Supported	More info in the Outstream Video features section.
VAST compliant video events tracking	Supported
MRC Viewable Ad Impression tracking	Supported
Video Go-to-vertical	Supported
Mediation
Open mediation as primary SDK	Supported Banner Supported Interstitial Not supported Native Not supported Rewarded video
Mediation as secondary SDK	Supported Banner Supported Interstitial Supported Native Not supported Rewarded video
In-App Bidding
In-App Bidding as bidder	Supported
In-App Bidding as primary	Not supported	We are not planning to integrate this feature in the Equativ Display SDK8.
Parallax
Parallax	Supported
Viewability & event tracking
MRC Viewable Ad Impression tracking	Supported
IAB Open Measurement SDK support	Supported	See Viewability page.
User Privacy
Global Privacy Platform (GPP)	Supported	See Privacy laws compliancy page.
GDPR compliant (using TCF v2)	Supported
CCPA compliant	Supported
Targeting
Custom keywords	Supported
User location	Partially supported	Automatic use of user location if permission is granted to the application and if automatic location is manually enabled on the SASConfiguration object.

Creative support

Here is the list of supported creative files per format type.

Creative Type	Banner Format	Interstitial Format
Image (1)
JPEG	Supported	Supported
PNG	Supported	Supported
GIF	Supported	Supported
Rich Media
HTML5	Supported	Supported
MRAID (2)	Supported	Supported
Media Files (3)
MP4	Supported	Supported
WebM (4)	Supported	Supported
HLS	Supported	Supported
VPAID (5)	Supported	Supported

(1) Image rendering is made through a webview and HTML template except for Parallax (native platform component)
(2) Check MRAID support section for more info
(3) Video rendering uses native platfom component, except for VPAID (Video HTML5 tag)
(4) Only on Android platform
(5) Check Video features section for more info

MRAID support

The Equativ Display SDK supports MRAID 3.0.

Here is the list of the main supported features:

Feature	Supported	Additional Information
Expand	Supported
Resize	Not supported	An call to mraid.resize() will be ignored starting with the SDK 8.0
Close	Supported
Unload	Supported
URL Open	Supported	URLs will be opened as post click modals
Custom close button	Not supported	The SDK close button will always be displayed in top right position
Viewability events	Supported

For more information about the MRAID implementation, check the dedicated MRAID Creatives page.

Open Measurement SDK support

The Equativ Display SDK 8.6 embeds the IAB Open Measurement SDK.
It therefore supports Open Measurement third-party verification tags included in your ads.

Here is the list of supported formats.

Banner ad format

Creative Type		Supported	Additional Information
Standard	HTML5	Supported
	MRAID	Supported
Video	HTML5 Video	Supported
	VAST 3.0	Supported	Through VAST 3.0 extensions (*)
	VAST 4.2	Supported	Through VAST <AdVerifications> tag (introduced in VAST 4.1) VAST 3.0 extensions (*) will be interpreted only as a fallback
	VPAID 2.0	Not supported	VPAID is not supported by OMSDK cf. IAB FAQ OM SDK compliance

Interstitial ad format

Creative Type		Supported	Additional Information
Standard	HTML5	Supported
	MRAID	Supported
Video	HTML5 Video	Supported
	VAST 3.0	Supported	Through VAST 3.0 extensions (*)
	VAST 4.2	Supported	Through VAST <AdVerifications> tag (introduced in VAST 4.1) VAST 3.0 extensions (*) will be interpreted only as a fallback
	VPAID 2.0	Not supported	VPAID is not supported by OMSDK cf. IAB FAQ OM SDK compliance

(*) Ads must be configured to traffic <Extension type="AdVerifications"> in their VAST as AdVerification tag is only available starting from VAST 4.1.

For example:

...
<Extensions>
    <Extension type="AdVerifications">
        <AdVerifications>
            <Verification vendor="company.com-omid">
                <JavaScriptResource>
                    <![CDATA[ https://company.com/omid.js ]]>
                </JavaScriptResource>
                <VerificationParameters>
                    <![CDATA[parameter1=value1&parameter2=value2&parameter3=value3]]>
                </VerificationParameters>
            </Verification>
        </AdVerifications>
    </Extension>
</Extensions>
...

Outstream video support

Features

Here is the list of supported features from the IAB Digital Video Suite.

Format	Supported
IAB Video Suite
VAST 2.0	Supported
VAST 3.0	Supported
VAST 4.2	Supported
VPAID 2.0	Supported
VAST Wrapper	Supported
VMAP	Not supported
Video features
Linear ads	Supported
Non-linear ads	Not supported
Audio ads	Not supported
Skippable ads	Supported
Ad pods	Not supported
Companions	Not supported
Overlays	Not supported
Icons	Not supported
VAST tracking events	Supported
ViewableImpression	Supported

Supported VAST 4.x macros

Smart Instream SDK supports the following IAB VAST 4.x macros.

Those Macros are supported in <VASTAdTagURI>, <Tracking>, <Impression> VAST nodes

Macro	Supported	Description
[APIFRAMEWORKS]	Supported	List of frameworks supported by the player. Values are defined in the AdCOM 1.0 “API Frameworks” list.
[OMIDPARTNER]	Supported	An identifier of the OM SDK integration. Please note: for SmartAdServer Instream SDKs it will be: - Smartadserver1 for mobile device integration - -1 for OTT Video Context
[VASTVERSIONS]	Supported	List of VAST versions supported by the player. Values are defined in the AdCOM 1.0 “Creative Subtypes” list.
[CACHEBUSTING]	Supported	Random 8-digit integer.
[TIMESTAMP]	Supported	The date and time at which the URI using this macro is accessed.

For additional information, please refer to the IAB VAST 4.x Macros Documentation